“You don’t just clock out of agriculture — it’s a lifestyle.”
This episode of Farming on Purpose features a meaningful, wide-ranging conversation with Olivia Harms — a sixth-generation rancher, country-western artist, and self-employed musician balancing life on the ranch with life on the road.
“You can’t raise a cow that only has steaks on it — it doesn’t exist.”
This episode of Farming on Purpose features a powerful, honest conversation with Nola and Mikaela Schultz, a mother-in-law and daughter-in-law duo building Schultz Country Market alongside their multi-generation family farm.
From navigating processing challenges and pricing realities to marketing meat, raising kids, and preserving family relationships, this episode pulls back the curtain on what it really takes to build a direct-to-consumer business that supports both the farm and the family behind it.
“You can do anything you set your mind to. I say that all the time—and I say that as a working mom. There’s judgment, exhaustion, and chaos, but I’m building a legacy for my daughter. She doesn’t know any different—this is just life for her, and that’s what makes it worth it.”
— Penny DuSablon
Building a business is one thing. Building a marriage, a family, and a brand all at once is another.
In this episode of Farming on Purpose, I sat down with Cole and Penny DuSablon of Springpoint Company in Newton, Illinois — a husband-and-wife team who have built a thriving feed store, western boutique, and trailer dealership from the ground up.
“If cash is king, cash flow is queen.”
This episode of Farming on Purpose dives into one of the least glamorous—but most critical—parts of running a farm or ranch: year-end financials. I sat down with Tressie Mitzner, economist with Kansas Farm Management, to talk about how producers can set themselves up for smoother tax seasons, stronger books, and more confident decisions year-round.
Tressie’s story is one many producers can relate to—starting small, juggling family and work, and learning the business side the hard way. But through it all, she’s built a perspective that’s practical, encouraging, and full of hard-won wisdom.
“I didn’t want to spend my short years on this earth doing things that were insignificant.”
There are few conversations that capture the tension, grit, and innovation happening in agriculture today as honestly as this one. I sat down with Andrew Miller of Tulip Valley Farms, and we went deep into what it means to build a farm business that can withstand modern pressures—urban development, regulatory battles, community perception, and the weight of keeping farmland in production.
“Imperfect planning is still better than no planning. If you don’t talk about it now, the people you love are going to be in a really hard spot.”
Estate planning and transition planning tend to be the two conversations farm families avoid the most — and the two conversations that shape whether the next generation can continue the work at all.
I sat down with Jessica Groskopf, a Nebraska Extension Economist, farm wife, and daughter-in-law in a fourth-generation operation, to talk about how families can approach these decisions with honesty, clarity, and courage. Jessica has worked with farm families for more than a decade and understands the emotional, legal, and financial layers behind passing an operation on.
In this episode, Jessica breaks down the difference between estate planning and succession planning, how to get started when everything feels overwhelming, and what every family should gather before meeting with an attorney or advisor. Her insights are both practical and deeply human — especially as she shares her own family’s journey navigating a major buyout at age 32.
Whether you’re the generation stepping back or the one stepping forward, this conversation is one every ag family needs to hear.
Finding your place in agriculture isn’t always simple—or straightforward. In this special mashup episode of Farming on Purpose, we’ve pulled together stories from past guests who share how they discovered (and sometimes redefined) their role on the farm or ranch. From balancing family dynamics and business decisions, to stepping into unexpected responsibilities, to building side ventures that make staying on the land possible—these voices remind us there’s no one-size-fits-all job description in ag. Their journeys show the heart, grit, and creativity it takes to carve out a role that fits both your skills and your dreams.
Starting a farm from the ground up isn’t easy—but it’s possible. In this episode, I pulled together stories from beginning farmers who are doing just that. Some bought back family ground. Others started with just a few acres, raising food for their own families and learning as they went. A few had help, and many didn’t. But every single one had to work through doubts, learn from failure, and find their own way forward. These are the stories of grit, family, long days, and the kind of deep belief it takes to build something that lasts. Whether you’re dreaming of your first 10 acres or trying to prove yourself in a family operation, I hope this episode reminds you—you’re not alone, and your story is worth building.
